24 April 2012

The irony of 'Project Rubicon'

Project Rubicon was the name given by News Corp execs to their take over of BSkyB and consequent lobbying of politicians. 

One can only assume these same News Corp execs were sufficiently unaware of the full historical meaning of the 'Rubicon' and the crossing thereof.

Wikipedia describes it thus - 
The phrase "crossing the Rubicon" has survived to refer to any individual or group committing itself irrevocably to a risky or revolutionary course of action, similar to the modern phrase "passing the point of no return".
News Corp certainly committed to a risky course of action - one that ironically lead to the downfall of the house of Murdoch.

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